Longboard was founded over two decades ago to specialize in alternative strategies. Over the years, we’ve worked closely with thousands of financial advisors, giving us an in-depth understanding of your challenges. We’ve used this real-world knowledge to design alternative investment solutions specifically for financial advisors.
Longboard is led by Cole Wilcox, who serves as Chief Investment Officer. Cole is a recognized thought leader who has been profiled in several best-selling investment books, co-authored influential research papers and featured on numerous media platforms including popular podcasts, the Wall Street Journal, CNBC & Bloomberg.
Collaborating with his highly accomplished team at Longboard, Cole has been featured in best-selling books on alternative investments and has co-authored several influential research papers, including: Trend Following: How Great Traders Make Millions in Up or Down Markets (Covel, 2004); The Little Book of Trading: Trend Following Strategy for Big Winnings (Covel, 2011); The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets (Faber, 2011); Tactical Portfolios: Strategies and Tactics for Investing in Hedge Funds and Liquid Alternatives (McCann, 2014); Does Trend Following Work on Stocks? (Wilcox & Crittenden, 2005); The Capitalism Distribution (Wilcox & Crittenden, 2007); and Does Trend Following Still Work on Stocks? (Zarattini, Pagani, Wilcox, 2025).
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